Qualification: Bachelor of "Advertising and Public Relations"
Short description: This degree produces versatile communications professionals with a solid grounding in the practices of both the advertising and public relations industries, underpinned by media theory. It can lead to a wealth of exciting careers across both disciplines.
Your future professional skills: In the Advertising and Public Relations program you will develop an understanding of public relations and advertising theories and practices. You will learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.
Career options: The department focuses on both economic and social aspects of advertising and public relations, preparing students to pursue careers in business, communications, mass media or a variety of other organizations.
Internship: Students pass industrial practices (internships) and educational practices in PR-agencies, mass media centers, drilling, oil and gas enterprises as well as in university TV center.
Reasons to study at Ukhta University: USTU has its own TV center, newspapers (Alma-Mater, Polytechnics), mass media center.
| Couse 1 |
ECTS |
| Russian Language and Oral Communication |
4 |
| Foreign Language |
4 |
| National History |
4 |
| Sociology |
2 |
| Philosophy |
3 |
| Economics |
3 |
| History of Russian Literary |
5 |
| History of Komi |
1 |
| History of Commercial Exploration of the North |
1 |
| Logics |
2 |
| Business Ethics |
2 |
| Mathematics and Statistics |
3 |
| Computer Technologies and Informatics |
7 |
| Communicology |
4 |
| Theory and Practice of Mass Information |
4 |
| Integrated Communications |
6 |
| Basics of Integrated Communications (Advertising and Public Relations) |
6 |
| Management |
3 |
| Basics of Management |
3 |
| Talent Boutique |
3 |
| Physical Education |
|
| Basics of Library and Information System |
1 |
| Course 2 |
ECTS |
| Foreign Language |
4 |
| Psychology |
3 |
| History of World Literary |
5 |
| Mordern International Policy Studies |
3 |
| Mordern Russian |
8 |
| Communicology |
12 |
| Basics of Communication Studies |
4 |
| Psychology of Mass Communications |
4 |
| Theory and Practice of Mass Information |
4 |
| Integrated Communications |
5 |
| Basics of Integrated Communications (Advertising and Public Relations) |
5 |
| Marketing |
3 |
| Basics of Marketing |
3 |
| Life Safety |
3 |
| Talent Boutique |
3 |
| Fuel-Power Complex of Komi |
3 |
| Study Newspaper Publication |
3 |
| Physical Education |
3 |
| Course 3 |
ECTS |
| Culturology |
3 |
| Religion Studies |
5 |
| Conflict Resolution Studies |
5 |
| Rhetoric |
5 |
| Communicology |
10 |
| Sociology of Mass Communications |
4 |
| Theory and Practice of Mass Information |
6 |
| Integrated Communications |
5 |
| Basics of Integrated Communications (Advertising and Public Relations) |
5 |
| Communication Management |
6 |
| Master classes |
2 |
| Business Foreign Language |
4 |
| Stylistics and Literary Editing |
8 |
| Modern Press Service |
4 |
| History of Modern Newsmaking |
4 |
| History of Art |
6 |
| Political Technologies |
6 |
| Physical Education |
2 |
| Course 4 |
ECTS |
| Information and Communication Technologies in Advertising and Public Relations |
5 |
| Management |
4 |
| Department Management of Advertising and Public Relations |
4 |
| Marketing |
4 |
| Marketing Research and Case Study |
4 |
| Advertising and Public Relations Consulting |
4 |
| Communication Campaign Management |
3 |
| Public Relations in Critical Situations |
3 |
| Methodology of Writing Advertising and PR texts |
6 |
| Basics of Media Plannings |
6 |
| Basics of Intercultural Communications |
6 |
| Basics of Reputation Management |
6 |
| Imagology |
4 |
| Technologies of Public Opinion Management |
4 |
